Showing posts with label Website Monetization. Show all posts
Showing posts with label Website Monetization. Show all posts

Quick & easy Adsense reports and ads management with Google Publisher Toolbar.

Google adsense offers a number very helpful reports for publishers accessible from their dashboard in the reports section. But sometimes we might just need to know the amount we earned today, best performing channels or ad units, information about an ad currently displayed etc. and we might not want to load the whole adsense dashboard. Though loading the adsense dashboard is not a big hassle at all but still, what if a single click bring all these at once along with more features that helps a lot.

Adsense is not only a CPC network anymore, but also CPM, Active View CPM, CPE.

Google's online advertising network adsense is generally known to most of us as a CPC (Cost per Click) advertising network. That is, a publisher earns money only when users clicks on the ads s/he is publishing. Adsense is a renowned advertising network both to ad publisher and advertiser due to various reasons, mostly because its from google.

But, CPC started to generate less revenue as people started to get used to banner ads that google adsense offers. This is call banner blindness. People now can easily differentiate actual content from ads, no matter how much you customize the appearance of the ad (customizing text and link google adsense ads) using the available options from google adsense. So they ignore the ad and leave the page after they are done with the content. Ultimately resulting no revenue for the publisher, even from thousands of views!

Adsense is not only a CPC network anymore, but also CPM, Active View CPM, CPE.


But, No Worries. Google adsense now offer not only CPC, but also CPM, Active View CPM, CPE types of ads. And also not only banner ads, but also interstitial ad format for mobile, ads in google custom search, video ad etc. We will discus about different ad formats in another post. Today we will look at the different big types only.