Showing posts with label Adsense Ad Management. Show all posts
Showing posts with label Adsense Ad Management. Show all posts

5 Easy Ad Management Tips to Increase Adsense Revenue

Google adsense is so far the most preferred way to monetize websites, mobile apps, games, videos etc. It is reliable, robust and full of ads. The fill rate is very close to 100% that you will never see an ad space empty ever.

However, though there will always be ads in your ad placements, it is required to regularly monitor and manage the ads to keep the revenue flow upwards. In the last post, we learnt about 5 Best Ad Positions to Increase Adsense Revenue. In this post, we will learn about 5 Easy to Follow Ad Management Tips to Increase Adsense Revenue.

How to experiment with ad units in google adsense.

Google adsense is my number 1 ad provider because of a lot of reasons like blocking inappropriate ad networks, blocking inappropriate ads, blocking low paying ad networks from serving ads,  customizing ad styles etc. and mostly this one. You can experiment with the ad units you use to publish ads.

Experimenting ad units includes publishing different types of ads (text/image, only text) etc. in an ad unit and finding out which one is performing better than the other and many other types of experiments.

Let's see them one by one.

How to Customize Ad Styles to Increase Adsense Revenue.

Google adsense serves 3 primary types of ads which are banner ads, text ads and link ads. Among these 3 types of ads, banner ads may include images, animated images, animation, video etc. different types of ads.

As per google adsense guidelines, we are not allowed to modify the appearance of an ad. Also it doesn't provide a mean to do that. But adsense provides a way to modify the appearance of it's text and link ads. This is so great. We can customize the ad styles to meet the styles of our webpage.

How to find and block low-paying ad networks in google adsense?

Google adsense is awesome in case of filling your ad spaces or responding to your ad requests. To do this google adsense has a very big inventory ready all the time. But google display ads from third-part ad networks too.

And not of all of these ad networks are high paying ad networks. Some of those ad networks pay as low as $0.05 per thousand impression or much lower. So you should check if you are displaying most of your ads from these kind of low paying ad networks or not. If it is then you should look forward to blocking them.

In our last tutorial we knew that we can find and block less profitable and inappropriate ad categories and specific ads for our blog, so now lets see how to find and block low-paying ad networks in google adsense.

How to block specific ads and ad categories in google adsense?

Google adsense serves ads from variety of categories, from fashion to sports, from movies to education etc. mostly based on the contents of the page on which the ad will be displayed. However, sometimes it shows ads from categories which are not related to content. These are the irrelevant ads and we can block those ad categories and more specifically, we can block specific ads too.

Yes, that's right. So you can see we have enough controls on the ads that appear in our websites. Great, now let's see how to block specific ads and ad categories in google adsense.